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RLD This Week
This Week

Rural Lifestyle Dealer's Best of the Web: June 9, 2026

This Week's Lineup:

  • GreenCare for Troops Marks 20 Years of Supporting Military Families
  • Infestation! Customer’s Mower Was FULL Of Bugs! Will It Run?
  • Community Connections: LS Tractor Helps Bring Hands-On Learning to Life at Raleigh Oak Charter School
  • Industry Shares Comments on CNH’s Color-Mixing of its Dealer Network
  • Before AGCO: The Untold Story of Allis-Chalmers’ Collapse

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What Rural Lifestylers Want from You

10 Years of Understanding Rural Lifestyle Customers

Here are the stand-out stories and best takeaways from our long-standing series that helps dealers better understand their customers.
Knowing your customers allows you to become more than salespeople and develop into a solution provider for them. You need to know their needs, help them find the equipment to satisfy those needs and follow up with service and parts to keep them working on and enjoying their properties day in and day out. By doing that, you can earn loyal customers.
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