Kubota Tractor Corporation has received the number one rating and “Dealer’s Choice Award” among Major Tractor Manufacturers, according to the North American Equipment Dealers Association (NAEDA) 2013 Dealer-Manufacturer Relations Survey.
NAEDA representative Steve Kost presented the 2013 NAEDA Dealer’s Choice Award to Kubota Tractor Corporation (KTC) management at a special staff presentation on Wednesday, April 17, 2013. From left to right: Buck Trawick, KTC marketing director; Greg Embury, KTC senior vice president, marketing and dealer development; Steve Kost, executive vice president for Far West Dealers Association representing NAEDA; and, Todd Stucke, KTC vice president, agriculture and turf division.
“We’re honored to receive the ‘Dealer’s Choice Award’ recognition from NAEDA and from Kubota dealers across the country,” said Greg Embury, sr. vice president of marketing and dealer development for Kubota Tractor Corporation. “Awards such as these fall directly in line with the company’s top priorities, and we look forward to working alongside our loyal and valued dealers to grow our business and respond to the strong customer demand for Kubota tractors.”
Nearly 1,000 equipment dealers participated in this year’s survey, rating the manufacturer lines they carry on 12 categories. Kubota rated number one among major manufacturers in overall satisfaction, product quality, product technical support, parts quality, return privileges, warranty procedures, warranty payments, and manufacturer response to dealer needs/concerns. In all 12 categories, Kubota scored above the average rating for all manufacturers. A third-party research firm not affiliated with NAEDA collected and tabulated the results.
The NAEDA Dealer-Manufacturer Relations Survey was conducted via an email survey of NAEDA-member dealers in the United States and Canada. The major tractor manufacturer category included Kubota, AGCO, Case IH, Case Industrial, John Deere and New Holland. Scoring 69.15 out of 84 points, Kubota took home top honors for “Dealer’s Choice” among major tractor manufacturers in this category. A formal presentation of the award by NAEDA representatives to Kubota Tractor Corporation management and staff was held at the manufacturer’s corporate office in Torrance, Calif. on Wednesday, April 17.
“NAEDA congratulates Kubota on its achievements and compliments the company for placing a high importance on the dealer-manufacturer relationship,” said Joe Dykes, director of member services for NAEDA, and coordinator of this year’s survey. “While 2013 marks the first year for the ‘Dealer’s Choice’ awards, Kubota has scored consistently well from dealer ratings in past NAEDA Dealer Manufacturer Relations surveys.” In 2012, Kubota took top honors in the survey, ranking number one in ten of 12 categories among major tractor manufacturers.