Briggs & Stratton recently introduced its new Advanced Formula Ethanol-free Fuel at Lowe’s and the product will be available to its dealers for the 2014 spring selling season.
The Advanced Formula fuel is a line of stabilizer and fuel blends designed to make operation of 2- and 4-cyle engines smoother, while helping maintain performance. The product is part of the company’s effort to provide consumers with an alternative to fuels that contain 15% ethanol. Ethanol-blended fuels attract moisture, which can damage engines of outdoor power equipment, according to the company.
Carissa Gingrass, marketing director of consumer engine and service, says the introduction through Lowe’s was part of an effort to test the product in a retail environment and expedite the product’s introduction during the summer season. The company will introduce its dealer program for the fuel in October and expects it to be available for dealers to sell for the spring selling season.
Dealers have been selling other products for the last year and will now have a Brigg’s alternative, says Gingrass.
“The dealer network is absolutely vital to our business,” she says. “Dealers have been asking for this. Now we can provide the dealer multiple products to help consumers maintain good engine health.”
The Advanced Formula line includes three different blended fuel ratios:
• 40:1 and 50:1 products are a combination of ethanol-free fuel, synthetic oil and stabilizer. These products are intended for 2-cycle engines, such as chainsaws, leaf blowers and string trimmers.
• 4-cycle fuel is a combination of ethanol free fuel and stabilizer. It is designed for outdoor power equipment such as lawn mowers and pressure washers.
Briggs & Stratton Advanced Formula Ethanol-free Fuels can be used with any gasoline engine, in season as well as for storage purposes. The fuel blends stay fresh for up to two years after opening.
Briggs & Stratton Corp., headquartered in Milwaukee, Wis., is the world's largest producer of gasoline engines for outdoor power equipment.