Mahindra USA, (MUSA) the number one selling tractor company in the world based on volume, and Pierce Distribution Services Co. have entered into an agreement for Pierce to provide operational expertise for MUSA’s Houston, Texas, Parts Distribution Center. This venture marks the initial business partnership between these two organizations.

This signals MUSA’s commitment to providing the highest level of service to their customers for aftermarket parts support. Pierce will draw on its many years of experience handling service parts for major corporations in the agricultural and heavy equipment industries to bring “best in class” distribution principles to the facility.

“Mahindra USA is proud to partner with industry-expert Pierce for our aftermarket parts support. Pierce’s experience and knowledge in supporting major manufacturers ensures Mahindra will meet and exceed our dealers’ and customers’ expectations for the highest-quality parts support,” said Mani Iyer, president, Mahindra USA.

“Our investment in this new strategic partnership demonstrates Mahindra’s commitment to working with industry leaders to provide our dealer network and customers with unmatched service and support that instills confidence in carrying our premier position from tractor sales through to parts and aftermarket support,” said Cleo Franklin, vice president marketing & strategic planning for Mahindra USA. “We will continue to drive frugal innovation and strive for excellence as we strengthen the Mahindra brand.”

The MUSA-Pierce operation will be based at MUSA’s existing facility in Houston which houses aftermarket service parts distribution and final tractor assembly as well as operations, marketing, sales and administration. Pierce will support the complete inventory management cycle from receipt to shipment. The MUSA distribution center services customers in the United States and Canada.

“The goal of the MUSA parts department is to become the hallmark of the industry. This partnership with Pierce is a major step forward in our journey towards this leadership position as we continue to grow in the North American market,” said Gene Medeiros, senior manager, parts perations, Mahindra USA.

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 16.2 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards — the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. 

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has four distribution points in North America to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 22–100 horsepower — and include the revolutionary new Max series tractors. The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA, please visit

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category. Learn more at

About Pierce Distribution Services Co.

The Pierce Distribution Services Co. was founded in 1954 by Ray Pierce in Rockford, Ill. Pierce now grows under the leadership of Kevin Hogan, president and CEO, who has expanded the company’s service offerings to include distribution, procurement services, reverse logistics, kit assembly, export packaging, service parts packaging, site selection services, and sub-assembly. The company presently manages over one million square feet of warehouse space and employs a staff of over 400.