"You've got to be fast. It's all about speed and being able to adapt."
— Eric Roach, general manager, S&H Farm Supply, Joplin, Mo.
Eric Roach is a member of Rural Lifestyle Dealer's editorial advisory board. Board members are leading dealers from across the country who will provide trends and insights to the RLD team. Read more about the board. http://www.rurallifestyledealer.com/de/rldwinter2014/index.html