— Geoff Blanco, co-owner of Rigg's Outdoor Power Equipment, in Part 2 of the Season-to-Season series.
Rigg's Outdoor Power in Lafayette, Ind., has a unique relationship with the Subaru Isuzu factory in town. Geoff Blanco, co-owner of Rigg’s Outdoor Power Equipment, says the dealership supplies equipment for facility maintenance and partners with the company on promotions. The dealership is making an effort to foster more relationships like they have with the automaker. “Some of the bigger companies in the area, just by the sheer amount of properties that they own, are clearly doing some type of facility maintenance that we should be tapping into. You have to be proactive in doing that,” Blanco says.
Read more from Blanco here: "Season to Season: Ready to Sell" (From the Spring 2014 issue of Rural Lifestyle Dealer)