ARI Network Services, a Milwaukee company that provides software and marketing services to a variety of industries including automotive tire, outdoor power equipment, home medical equipment and recreational vehicles, has acquired a Tennessee firm that offers similar services.

ARI said Tuesday it has acquired TCS Technologies, a Cookeville, Tenn., designer of software, websites and digital marketing services used by dealers, wholesalers, retreaders and manufacturers in the automotive tire and wheel industries.

The company's growth strategy continues to be fueled by a combination of organic growth and strategic acquisitions, Roy W. Olivier, ARI president and CEO said in a statement.

"The acquisition of TCS aligns with our strategy in several ways. First, it consolidates our position as the leading provider of e-commerce websites and digital marketing services in the automotive tire and wheel industry. Second, TCS provides solutions for the entire automotive tire and wheel supply chain, including wholesalers, retreaders and manufacturers," Olivier said.

More than 20,000 automotive wheel and tire dealers use TCS websites and software tools.

The company's headquarters will remain in Cookeville, ARI said.

Terms of the acquisition were not disclosed.