2012 Dealership of the Year: Mid-State Equipment
Marketing products online is a new frontier for some rural lifestyle dealers. In this video sponsored by Sheyenne Tooling & Mfg., Chris Frodel and Bryan Hanson, owners of 2012 Rural Lifestyle Dealer of the Year Mid-State Equipment in Janesville, Wis., talk about how they use the internet to spread word of the products they have on the lot. Hanson tells the story of how he sold a piece of equipment over email. According to Hanson, he never saw the customer face to face. He was able to get the sales material to them over email and he wasn't in the shop when the customer came by to pick up the piece of used equipment.
The 9-part 2012 Rural Lifestyle Dealer Dealership of the Year video series is sponsored by Sheyenne Tooling & Mfg. Founded in 1977, Sheyenne Tooling & Mfg., is a family-owned business. It manufactures a line of farm equipment, snow blowers and the Tele-Boom, Tele-Fork and Double Quick Tach Grapple. Sheyenne's complete line of unique and innovative skid steer attachments are designed and built to meet customers’ high quality and performance expectations. It is also a precision component manufacturer for some of the biggest names in American agriculture including Bobcat, John Deere and CNH.
For more information about Sheyenne Tooling & Mfg., visit their website.
Why Rural Lifestyle Dealers Need to Do More Online Marketing
About 80% of people are searching online first before making a transaction, according to experts at Signpost, a marketing software company.