MILWAUKEE — Briggs & Stratton Corp. has been named among the most reputable companies in the United States, according to the annual US RepTrak 100 list released today by Reputation Institute and published in Forbes. The US RepTrak rankings measure the public's perception of companies based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance and products/services.

Reputation Institute's RepTrak model is the gold standard for reputation measurement, providing a one-of-a-kind measurement of how the public views the world's best-known companies. The RepTrak database is normative, examining 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 7,000 companies. The 2015 US RepTrak 100 examines perceptions of companies by the US general public based on over 70,000 interviews.

Briggs & Stratton placed on the 2015 list of America's 100 most reputable companies, which is compiled annually by Reputation Institute, the world's foremost research and advisory firm focused solely on corporate reputations.

"We are honored by this prestigious award," said Todd Teske, Chairman, President and CEO, Briggs & Stratton Corporation. "Briggs & Stratton takes our role as a world class provider of high quality products, as well as a strong corporate and community citizen very seriously, and it is an honor to be recognized by the Reputation Institute for these qualities."

"The top U.S. companies proactively manage their reputations by investing as much in corporate dimensions like governance, citizenship and workplace as they do in their products and services," says Brad Hecht, Chief Research Officer at Reputation Institute.

"Companies with strong reputations are 15 times more likely to attract better talent and they reap significant financial benefits, too. The most reputable companies see a stock performance that is 2 times better than the overall market and they benefit from a 6.5% increase in recommendations every time they improve their RepTrakscore by 5 points."

The complete ranking of the US RepTrak 100 companies can be found at