In a June 8 letter to New Holland dealers, Brad Crews, COO, CNH Industrial NAFTA, announced that, “Abe Hughes is no longer with the company as he has elected to pursue other interests outside CNH Industrial.” Hughes held the top spot at New Holland in North America. The change was effective yesterday, June 8.
Crews went on to say that he would “assume responsibility for the New Holland Agriculture and Construction brands in North America on an ad interim basis.”
Crews went on to tell New Holland dealers that, “In times of change, it is important to regroup on our core attributes of New Holland, which are passion for agriculture, commitment to excellence and dedication to dealer and customer relationships. New Holland will continue to invest in its leadership position as a major equipment manufacturer in the Agricultural and Light Construction markets as well as to focus on the customer.
“As you know, June is a key month for New Holland sales and we need to ensure that every opportunity is explored and converted. Your New Holland sales team is prepared to support you to meet your June sales. This is an important time for New Holland as we celebrate 120 years of a strong legacy so we look forward to continuing that leadership by selling and servicing quality equipment,” Crews said.