You told us in our 2015 Dealer Business Trends & Outlook survey that finding good employees is the issue that you are most concerned about. Whether it’s a lack of qualified candidates, competition from other industries or a host of other reasons, building your team is an ongoing challenge.

The strategy of posting a classified advertisement for an open position has transitioned into online job posting sites. The approach might be different, but the result might be the same — no qualified candidates.

Maybe it’s time to check out a new approach called “social recruiting,” according to an article in Business Insider. This strategy suggests creative ways to find potential candidates in social situations, such as through a recruiting “open house” or direct outreach through social media. Other strategies include being bold and visible in public areas, such as billboard advertising.

“In this job market, you'll have to do things differently if you want to avoid sifting through a huge stack of poor-fit resumes —or if you want to reach your dream candidates who already have a job elsewhere,” according to the article. Read more