HOUSTON – Mahindra USA and Outdoor Channel are partnering on a promotion called First Responders Celebration. As part of the promotion, first responders throughout the U.S. can register to win a Mahindra eMax 22 Gear subcompact tractor with front-end loader.

Any active or retired law enforcement, firefighter or EMT can register at no cost through the Outdoor Channel’s website: www.outdoorchannel.com through Sept. 25, 2015. The winner will be announced on Sep. 27 on Outdoor Channel social media. The tractor giveaway is one element of Mahindra’s First Responders Appreciation Program that also includes special discounts on purchases of a tractor and qualifying implements.

“Our partnership with the Outdoor Channel began in 2006 and continues to grow. We are honored to showcase the Mahindra brand through this great relationship. The promotion with Outdoor Channel to honor first responders, who bravely serve the communities in which we live and work, is part of the commitment to our Rise philosophy of driving positive change and empowering people to Rise for good,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA.

 “Our partnership with Mahindra is a great opportunity for us to actively support Mahindra’s Rise philosophy by giving back to our communities,” said Jason Brist, EVP of Ad Sales, The Outdoor Sportsman Group. “This promotion is an exciting value-added promotion for our viewers and the Outdoor Channel is proud to honor our First Responders to recognize their daily sacrifice, as they put their lives on the line to keep us safe.”