New Holland is a diverse brand that reaches all sectors of the ag market. For that reason, the company’s new vice president for agriculture Bret Lieberman says 2016 will be a “decent year.”
Executive Editor Dave Kanicki caught up with Lieberman at the Farm Progress Show earlier this month. While the cash crop segment will remain challenging, Lieberman thinks 2016 will be similar to this year.
Regardless of the market conditions, Lieberman says the key is being able to compete.