Dave Kanicki

Dave Kanicki

Dave Kanicki is the Executive Editor of Rural Lifestyle Dealer as well as Farm Equipment. Dave also serves as Editor/Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor/Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University. Contact: dkanicki@lessitermedia.com


Rural Equipment Intelligence

Small Farms Remain Prime Market for Rural Lifestyle Dealers

For dealers who specialize in smaller equipment, the professional farmer who is categorized as “small” should also represent a fertile area for customer prospecting — because it’s huge. And often these farmers want to deal with someone they consider “local” and who they can get to know.
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