KYMCO Mike HancockSPARTANBURG, S.C. — Mike Hancock has now assumed the position of national sales manager at KYMCO USA. Hancock has been involved at every level of the powersports industry, from pre-delivery inspector, certified service technician, service manager, sales and general manager at retail level as well as district sales manager at the OEM level. 

A graduate of Ferris State University, Grand Rapids, Mich., Hancock has spent 21 years in powersports, the last 10 as KYMCO’S district sales manager in Tennessee, Kentucky, Virginia and North Carolina, where he managed as many as 98 dealers.

He accepted a position with KYMCO USA near the time of the company’s 2006 launch of its mass dealer development and brand awareness program. Before joining the KYMCO team, he worked for 11 years at Jim Bennett Yacht Sales in Iuka, Miss,, a top tier dealership specializing in yachts, sport boats, personal water craft and powersports.

As national sales manager, he is committed to the current dealer network’s development as well as expanding the dealer and retail customer base through the “KYMCO Cares” mantra first articulated by KYMCO Chief Executive Officer Victor Tsai.

“The message is that we’re not just another OEM pushing product down your throat,” Hancock says. “Ultimately, we want our dealers to be successful, by profiting from each sale and growing each year with our brand.”

“We launched in the U.S. at a time when so many other brands were trying to break into the market which diluted us and made our efforts much more laborious,” Hancock explained. “Through the tough times of the industry, we have stayed the course. Our message is pretty clear, we are a rock solid brand delivering quality products and service through a quality dealer network and we’re here to stay.”

Hancock is presently living in Nashville, Tenn., with his wife, accomplished singer/songwriter Taryn Murphy.


KYMCO’s roots in the power sports industry date to its founding in 1963 as the Kwang Yang Motor Co., Ltd. With headquarters in Kaohsiung, Taiwan, KYMCO long has been an industry leader in the production of quality products that are both fuel efficient and versatile. Today, KYMCO is the largest scooter manufacturer in Taiwan with exports to 92 countries worldwide. It also manufactures motorcycles, ATVs and UXV side-by-side vehicles at five IS-9001 quality-accredited plants in Asia.

KYMCO USA, wholly owned by Kwang Yang Motor Co. Ltd., is the exclusive importer/distributor of KYMCO brand products in the U.S. Through administrative, marketing and distribution units headquartered in Spartanburg, S.C., KYMCO USA serves more than 600 dealers in the U.S. and the Caribbean. It is dedicated to building the brand’s reputation and market share through superior value, frequent new product introductions and excellence in dealer network support as well as through its participation in enthusiast events, race support and sponsorship and strategic industry partnerships. Learn more at