HOUSTON – Mahindra North America joined forces with Insight Television Productions to both sponsor the three-part series home and yard makeover on Operation Build’s “I’m Coming Home” honoring wounded army veteran, Scott Adams, and the company donated a tractor to the family for ongoing property maintenance. Adams now owns a Mahindra Max 24 with loader, blower and snow blower, an important piece of equipment in his hometown, St. Bonifacius, Minn. Scott is a retired army veteran who was severely wounded while on a tour of duty in Iraq. his Humvee was hit by two anti-tank mines and he suffered multiple severe injuries.
“We are honored to support this amazing collaboration to show our appreciation and be part of the Operation Build team to provide landscape solutions to a proud wounded warrior and hero,” says Cleo Franklin, vice president of marketing and strategic planning for Mahindra North America. “Scott embodies one of Mahindra’s core philosophies, accepting no limits, when he shows up for his family every day in spite of his pain and injuries. Mahindra celebrates our military with many special programs but Scott’s story resonated with us and we needed to take an active role in recognizing his service to our country.”
Mahindra, the number one selling tractor brand in the world, is spearheading the project for this series which airs on the A&E and fyi networks. You can catch Mahindra on Operation Build on the last two episodes. For a preview of the show, click here.
ICH Part 2– July 16th 7:00am ET/PT on A&E
Replay July 23rd 7:30am ET/PT on FYI
ICH Part 3– July 23rd 7:00am ET/PT on A&E
Replay July 30th 7:30am ET/PT on FYI
“For Scott, doing everyday tasks can be a challenge because of his injuries. This includes yard work. Mahindra is providing Scott with a machine that will make his yard work so much easier, and he can do it in style. More performance. More strength. More value. Mahindra tractors deliver on every point. This is a powerful solution for all seasons and one that provides great piece of mind for our hero,” says Lysa Liemer, executive producer of Operation Build. “Mahindra tractors are heavier and sturdier for greater traction, stability and control giving Scott the tool he needs for all seasons.”
Mahindra's Rise philosophy includes a strong focus on driving positive change. Specifically, Mahindra has ongoing Military and First Responder Appreciation programs. These include product discounts, tractor and utility vehicle giveaways and partnership with organizations that advocate for active and retired military. To learn more about the Mahindra Pride Military Appreciation Program, please visit MahindraUSA.com/financing/programs or MahindraPromotion.com.
About Operation Build
Operation Build travels all over the country discovering great home improvement concepts in renovations, remodels and do-it-yourself projects. Part history, part reality, part building technology; each episode has a project objective where our host and building team are tasked to complete, while being under a renovation deadline and a homeowner’s need to complete a project on time, before a big event. Whether the team is picking up the pieces and rebuilding after a disaster such as a fire or flood, or coming to the rescue on a remodel gone wrong, the Operation Build team gets the job done. For more information about Operation Build, visit Operationbuild.tv
About “I’m Coming Home”
I’m Coming Home is dedicated to raise awareness about military veterans who are living in pain. The show shares stories about war and how one special soldier completes and inspiring journey of bravery and survival while battling his way back home. Our mission, which “we call possible,” is to make over great spaces of hope and to provide lifestyle solutions which will allow our hero to transition back to civilian life, pick up the pieces with honor, and to contend with the pain and the wounds of war successfully. The show is geared toward every American family and to provide great home improvement solutions that will impact people’s lives.