Items Tagged with 'Cleo Franklin'

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Hear from New Mahindra NA Marketing Vice President Jay Litsey

In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
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Mahindra's Expanded Lineup for 2018

Cleo Franklin, Mahindra North America's CMO/vice president of business development and strategic planning, highlights the company's expanded lineup including the new eMax subcompact tractor and its new Retriever utility vehicle.
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Market Opportunities

What’s New with Retail Financing

Lenders say they’re improving processes and accessibility and expanding programs. Make sure you’re staying current on what’s available.
Studies show that if you help a customer arrange financing, they are three times more likely to go to your dealership first the next time they’re looking to purchase equipment. They are also 2½ times more likely to buy from you again. If you helped them finance a purchase, there is a 75% chance that they will finance their next purchase with you as well, according to statistics from lender DLL.
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