This page lists material that supplements the Summer 2016 Issue of Rural Lifestyle Dealer.
2015 Dealership of the Year Video Series
The 22-part 2015 Rural Lifestyle Dealer Dealership of the Year video series highlights the success of PrairieCoast Equipment, a John Deere dealership in Alberta and British Columbia, and Kelly Tractor & Equipment, a Mahindra and New Holland dealership in Longview, Texas.
Kelly Tractor & Equipment
- Drivers of Change in the Rural Lifestyle Equipment Market: The Internet
- How to Deal with Complex Manufacturer-Dealer Issues
- Planning for Future Growth
- Preparing for the Dealership of Tomorrow
- Seeing the Benefits of TV Advertising for the Dealership
- Setting Your Dealership Apart with Quality Employees
- Tips for Taking Care of Dealership Employees Beyond Pay Rate
- Turning Around a Struggling Dealership
- What it Means to Be Named Dealership of Year
PrairieCoast Equipment
- Establishing an Employee Ownership Program
- Evaluating the Health of the Dealership: Top Metrics to Monitor
- Evolving from a Family-Based Business
- Giving Back Through Community Service to Promote Core Values
- Growing the Service Business with Remote Service Techs
- Incorporating a Team Approach to Serve a Large Territory
- Increasing Awareness and Retail Sales with a New Location
- Interfacing with the Team and Ensuring Accountability
- Leveraging a New Customer Relationship Management System
- Overcoming the Challenges of Hiring in the Agriculture Industry
- Planning for a Growth Phase
- Pursuing Personal Development Insights from Leaders Inside and Outside the Ag Industry
- What it Means to Be Named Dealership of the Year
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