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Dealers tell us that they often struggle presenting a professional retail experience. Some say they don’t have time, don’t have the expertise, or would rather focus on other areas of their dealership. Too often, then, the showroom doesn’t offer the experience your customers deserve.

In today’s Rural Lifestyle Dealer podcast, brought to you by Yanmar, Jennifer Robison shares what she’s learned from her 15 years in the retail segment, revamping dozens of small and large dealership showrooms.

Jennifer is admired in the industry as an expert who delivers interesting and usable strategies in the areas of space planning, visual merchandising and sales.

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The Rural Lifestyle Dealer podcast is brought to you by Yanmar.

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry. We have brought the world ever more energy efficient and economic engines and implements through a constant process of development and market expansion. Our goal is to promote the quality of life by providing the machines that use energy with the utmost efficiency and value. 

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Listen to past podcasts

Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know