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This program features Steve Shankin, president of ViaLink and Seizmik. ViaLink consults with manufacturers on UTV development and Seizmik is a manufacturer of UTV accessories. Shankin discusses what he describes as “massive missed opportunities” for equipment dealers when it comes to selling UTVs and accessories.

Steve Shankin says that dealers have many opportunities to earn more when selling UTVs and accessories by recognizing that customers who purchase UTVs are often first-time visitors to the dealership and their mentality is more like someone buying a pickup as opposed to someone buying a tractor.

Unfortunately, customers are not leaving dealerships with good impressions. One recent study shows that only 29% of those customers who bought a UTV considered their dealer to be a great resource. Listen in for Steve’s thoughts on the UTV buying experience.

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The Rural Lifestyle Dealer podcast is brought to you by Yanmar.

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry. We have brought the world ever more energy efficient and economic engines and implements through a constant process of development and market expansion. Our goal is to promote the quality of life by providing the machines that use energy with the utmost efficiency and value. 

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