Getting Customer Excited about UTVs

By Rural Lifestyle Dealer Staff posted on June 7, 2019 | Posted in Best Practices, Niche Markets

“Get a customer’s imagination going. Let them imagine themselves in this really cool, nice-looking UTV. Sell them something that fits with who they think they are as a person and how they want to be perceived. Get them in ‘want mode,’ not ‘need mode,’” says Steve Shankin.

[Podcast] UTVs & Massive Missed Opportunities

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Steve Shankin, president of ViaLink and Seizmik. Shankin will discuss what he describes as “massive missed opportunities” for equipment dealers when it comes to selling UTVs and accessories.

February 19, 2018 | Posted in Data & Forecasts, Best Practices

Podcast Preview: UTVs & the Massive Missed Opportunity

By Lynn Marcinkowski Woolf posted on February 19, 2018 | Posted in Best Practices

Today, we’re releasing a Rural Lifestyle Dealer Podcast interview with Steve Shankin, president of ViaLink, a UTV development company, and Seizmik, a UTV accessories manufacturer.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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