San Antonio, Texas — VP Racing Fuels announces the appointment of Bob Merz as Senior Manager of Corporate Communications.
“Bob is very passionate about developing creative, strategic marketing initiatives that deliver results,” said Alan Cerwick, President of VP Racing Fuels. “His deep experience in B2B and B2C, strategic brand marketing and communications, and his significant, successful roles working with companies like 7-11, Pennzoil, Texaco, and Anheuser-Busch make him a great addition to the VP Team. At VP our culture is all about passion and results and he’s a great fit.”
Merz first experience in motorsports came when he ran the $3B Budweiser brand that included sponsorship of car owner Junior Johnson and drivers Darrell Waltrip and the late Neil Bonnett on the NASCAR circuit.
“Having admired VP Racing Fuels for several years, I am delighted to be joining the VP team,” said Merz. “The product lines, the expansion opportunities and the overall growth prospects make this a truly exciting time to join.”
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive performance chemicals; VP Hi-Performance Lubricants; VP PowerWash; and VP PowerMaster hobby fuels for R/C racing. VP's most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE." More information is available online at VPRacingFuels.com.