AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and solutions, has been awarded a Red Dot Design Award for Valtra A4 Series Tractors. The Red Dot Design competition is one of the largest and most respected design competitions in the world. More than 6,300 submissions from 59 countries entered this year's contest and were evaluated by a jury consisting of 40 independent design experts from around the globe.
“We are very honored to receive the Red Dot Design Award,” said Martin Richenhagen, Chairman, President & CEO, AGCO Corporation. “This recognition underlines our commitment to design, innovation and quality.”
Valtra’s 4th generation A Series is a completely newly designed tractor featuring a new technical design, a brand-new cab design and multiple chassis options. The new A Series also offers farmers further customization options to tailor to their specific needs and wishes. The Red Dot Design Award recognizes the high-design quality of the A4 Series tractor. Valtra has been inspired by the basic principles of Scandinavian design which is reflected in the clear lines of the exterior of its tractors.
In addition, Valtra’s design work puts a strong emphasis on usability, ergonomics, safety, durability, serviceability and productivity of the tractor. This is not the first time for Valtra to be recognized at the Red Dot Design Awards: the successful AGCO brand was already recognized for its designs in 2016 and in 2017.
The Red Dot Design Competition was launched in the 1950s and awards are given in three categories: Product Design, Communication Design and Design Concept. This year's Red Dot Design Award will be presented on July 9 at the Aalto Theatre in Essen, Germany.