EAU CLAIRE, Wis. — Honda Power Equipment, a leading innovator in the power equipment industry and marketer of a comprehensive line of power equipment products known for superior performance, quality, reliability and fuel efficiency, has partnered with Powertex Group to launch Honda Power Gear.

With a unique offering of Honda Power Equipment-branded men’s and women’s apparel, hats and accessories, the new online merchandise store provides hobbyists and professionals with comfortable, stylish gear to wear for both work and play. After completion of design and development by Powertex Group, the cyberstore is now open to all visitors and shoppers.

About Powertex Group

Powertex Group is a leading, full service retail and dealer website developer and merchandise designer/supplier whose goal is to develop amazing e-commerce solutions and engaging retail merchandise for enthusiast brands that engage and inspire customers. We execute this mission by building long-term relations with our retail customers, corporate partners, independent retailers, dealerships, franchisees, and partner networks.

About Honda Power Equipment

Honda Power Equipment, a division of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including outboard marine engines, general-purpose engines, generators, walk-behind and robotic lawn mowers, pumps, snow blowers, tillers and trimmers for commercial, rental and residential applications.