Dealers Sound Off About Rental

“I think rental is a way to expand and serve our customers. I have to be very cautious and careful. I don’t want to compete with customers that are mine. We’ll probably start out on the smaller scale and build up as we see what works. We have a lot of landscapers that would love for us to be in the rental business. Those are the ones we’re asking, ‘What can we provide you with?’ When we get into it, we’re going to go full force,” says Sharon Killian Radke, Killians, Hickory, N.C.

View more responses here: www.RuralLifestyleDealer.com/DealerCommentsRental.

Ag-Bag Forage Solutions Builds Business with Digital Marketing

A recent Rural Lifestyle Dealer podcast features Jeremy Linder of Ag-Bag Forage Solutions, a single-store, 7-employee dealership in Astoria, Ore. The dealership has evolved its focus from feed storage solutions to the rural lifestyle segment. It recently relaunched its website and is integrating digital marketing solutions targeted at its growing customer base. Linder says unique content will help dealers rank higher on search engines. “This is probably the most important thing because most dealership sites that feature inventory have the same content as every other dealer of that line.”

Tune in: www.RuralLifestyleDealer.com/AgBagDigitalMarketing.

Union Farm Equipment Recognized

Union Farm Equipment, one of the largest Kubota dealers in the country, has been named Retailer of the Year by the Maine Retail Assn. The award is given annually to a retailer that has grown in employees or sales, committed company resources to community projects and created a positive work environment for all employees, according to a release from the association.

Be featured in “Dealers in Motion.” Send in your announcements to Managing Editor Lynn Woolf, lwoolf@lessitermedia.com.

How Atlantic & Southern Equipment Prepped for Hurricane Florence

Researchers from Colorado State University’s Tropical Meteorology Project forecast an above average total of 14 named storms, 7 hurricanes and 3 major hurricanes for the 2018 Atlantic Hurricane Season. John Hoffmann and the team from Atlantic & Southern Equipment recently faced preparing for Hurricane Florence, which made landfall in North Carolina in early September. Hoffman shares how they protected their facility and inventory, while still serving customers who need them,

www.RuralLifestyleDealer.com/AtlanticSouthernHurricane.