If you’re not offering rental, what concerns are keeping you out of that market? And, if you are offering rental, what are the “must dos” (inventory, marketing, processes, etc.) that make it profitable?
Some dealers shy away from the rental business, dreading arguments with customers if the machines are returned with damage. Here is how Doug Williams manages his rental department.
Rental revenue growth in the U.S. is expected to increase 5.6% in 2016 and 4.9% in 2017. Rental revenue in Canada is expected to decrease 2.2% in 2016, but increase 4.17% in 2017.
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