Rural Lifestyle Dealertalked with Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., at the recent Dealership Minds Summit, aFarm Equipmentmagazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Vahrenberg says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month. He also believes traditional marketing tactics should still be part of a dealership’s overall marketing program.