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5 Questions with Doug Vahrenberg

Vahrenberg owns Vahrenberg Implement, Inc., Higginsville, Mo.

By Sarah Hill posted on July 19, 2021 | Posted in Rural Lifestyle Market

We sat down with Doug Vahrenberg, owner of Vahrenberg Implement, a one-store Massey Ferguson and RhinoAG dealer in Higginsville, Mo., and got his thoughts on key factors driving buying habits, what the most innovative equipment advancements have been in the past decade, and more. The 5 Questions With... series is brought to you by Altoz.

[Video] Get Results with Low-Cost Digital Marketing Tactics

Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month.

December 6, 2018 | Posted in Best Practices, Event Coverage

Rural Lifestyle Dealer talked with Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Vahrenberg says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month. He also believes traditional marketing tactics should still be part of a dealership’s overall marketing program.

Getting Results with Do-It-Yourself Marketing

Three dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.

By Lynn Marcinkowski Woolf posted on November 7, 2018 | Posted in Best Practices, Rural Lifestyle Market

Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Doug Vahrenberg, Lee Parish and Ben Garton.

Rural Lifestyle Dealer Names New Editorial Advisory Board

Select group of dealers to share insights, helping ensure coverage meets the needs of today’s dealer principals.

January 27, 2018 | Posted in Dealer News

Rural Lifestyle Dealer announces its new editorial advisory board, which is made up of a select group of dealers representing the Dealerships of the Year and others who have demonstrated excellence.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.