Rural Lifestyle Dealertalked with Lee Parish of Parish Tractor, Poplarville, Miss., at the recent Dealership Minds Summit, a Farm Equipment magazine event.Farm Equipmentis a sister publication to Rural Lifestyle Dealer. Parish says marketing should “follow the path of least resistance” in terms of making it easy for customers to purchase. Parish hired a marketing specialist to lead their digital marketing efforts and it’s been a very successful move for the dealership.