ADAIRSVILLE, Ga. — Yanmar America announces that Zack Bolien will transition from his current role of parts marketing specialist to digital marketing specialist.

The digital marketing specialist is a new position created to support Yanmar's premium brand initiative and to provide more solutions to customers using the latest technology. In this role, Bolien will be responsible for helping the company use marketing automation software to enhance online marketing efforts, managing the company’s digital assets, including the recently refreshed yanmar.com/us website and establishing an improved digital customer support model to better serve all of Yanmar America’s business partners.

Bolien has served as a member of Yanmar America’s marketing team since December 2013. Prior to joining the company, he held a variety of marketing positions, including roles at Aflac and The Memory Co.