Most marketers are well acquainted with traditional cornerstone promotional categories like email, direct mail, print and social media. But one "secret weapon" that many marketers have yet to leverage are giveaways.

No matter the size of your business or the markets you serve, a giveaway can provide an excellent platform to build awareness for your product, grow your audience, generate leads and create some excitement around your brand.

To help you get started, take a look at the infographic below that defines the various types of giveaways and outlines some of the key benefits offered by these kinds of promotions.