The latest episode of the Rural Lifestyle Dealer Podcast series is now available. We’re talking with Derek Alexander, who handles rural equipment sales for Wright Implement of Owensboro, Ky.
Alexander is finding success through “social” selling strategies and has developed his own mobile app, digital business card and Facebook page. He is also available after hours through automated text messaging. Those tools help him drive urgency toward a purchase while being more accessible to his customers, providing the information they need when they need it.
Alexander has also taken the initiative to establish a Facebook group for rural equipment salespeople to share ideas and have some camaraderie. He makes the most of the “give to get” philosophy and the industry is better because of it.