Louisville, Ky. — Show organizers have launched GIE+EXPO ToGo, a free online portal that will connect industry members to the new innovations they would have found at the show this October. Exhibitors are currently loading their information into the portal, which will go live in October and remain active through the end of 2020. It can be accessed via www.gie-expo.com and www.hardscapena.com starting Oct. 1.
"As the industry adapts to our new business reality, manufacturers and suppliers are responding and looking for ways to stay connected to the thousands of outdoor power equipment dealers, retailers, landscapers, and hardscape contractors they would have met at GIE+EXPO and HNA," said Kris Kiser, president and CEO of the Outdoor Power Equipment Institute (OPEI) and managing partner of GIE+EXPO. "This year, GIE+EXPO ToGo will be that point of connection."
On the portal, visitors will find:
- Dynamic exhibitor profiles for both GIE+EXPO and Hardscape North America that can be searched by name or product type
- A new product spotlight where exhibitors will launch their latest innovations
- Resources such as product specs, demo videos, special event links, brochures and more
- Exclusive special offers
Beginning Oct. 1, visitors are encouraged to register for a free My ToGo Planner, which will allow them to save exhibitor listings, links and product information. It also provides access to show specials and discounts. Creating a My ToGo Planner will give attendees the ability to compile a must-connect-with list of exhibitors and to share saved exhibitors, products and contacts with colleagues.
"The My ToGo Planner will be the visitor's ticket to some exclusive opportunities within the portal," said Warren Sellers, show director. "Manufacturers and suppliers have indicated they will use this as a launch pad for their new products, and some are planning special offers. If you were looking forward to seeing new products and shopping for your company at the shows, you'll definitely want to set up a free account and explore the portal."
Looking ahead, Kiser and Sellers said their team is already gearing up to make the 2021 shows a dynamic and engaging experience for the entire industry next October. The annual trade shows are sponsored by the Outdoor Power Equipment Institute, Professional Grounds Management Society, National Association of Landscape Professionals and Interlocking Concrete Pavement Institute.