In the recently released 2021 Progressive Farmer Reader Insights Study powered by SOCAL Approach, Kubota was ranked the top tractor brand in the Most Durable and Best Ownership Experience categories for compact tractors. John Deere took the third category for compact tractor brands, Highest Owner Loyalty.
The report noted that "At the segment level, Kubota and John Deere dominate the top of the rankings, with New Holland also taking home a top award." John Deere took second in the Most Durable category for compact tractors, with Case IH taking third. Deere also took second in the Best Ownership Experience category for compact tractors, with New Holland taking third.
Farmers reported the fewest problems per unit with Kubota tractors at 0.76, followed by Case IH at 1.19. The overall average was 1.21. Versatile had the most reported problems per unit at 1.64.
Kubota also received the highest overall Ownership Experience Index score at 421, just above Deere at 420 and the overall average of 407. Massey Ferguson received the lowest score at 360.
John Deere received the highest percentage of "loyal" customers in the survey at 52%, above the overall average of 45%. Case IH followed with 42% and Kubota had the third-highest percentage at 41%. Allis Chalmers had the lowest percentage of loyal farmers at 16%.