John Fabick Tractor Co. of St. Louis, and FABCO Equipment Inc. of Milwaukee, Wis., successfully finalized combining their two family-owned, independently-operated companies. The merger will bring together a total of 37 locations under the Fabick Cat brand across 6 states.

The new 5,360 sq. ft. facility will offer a selection of compact construction and ag equipment.

Even if you don't know the difference between a backhoe and a bulldozer, chances are you've heard of Caterpillar. Formed out of the 1925 merger between the C.L. Best Tractor Company and Holt Manufacturing Company, it is one of the most recognizable industrial brands in the world. Until recently, though, you'd excuse the general public from not being able to recall any of the brand's advertising. And why should they? Industrial machines, equipment, and services don't exactly need ad time in prime time.