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NAEDA Elects New Leadership

March 12, 2014 | Posted in Dealer News
The North American Equipment Dealers Assn. (NAEDA) has announced the election of its new officers for 2014-15. They assumed their new roles March 1, 2014 at NAEDA's annual meeting in Phoenix, AZ.
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NAEDA Appoints New President & CEO

December 2, 2013 | Posted in Manufacturer News
The North American Equipment Dealers Association (NAEDA) named Richard E. "Rick"? Lawhun, president and chief executive officer effective January 1, 2014. Prior to joining NAEDA, he served as president and CEO of the American Concrete Pressure Pipe Association (ACPPA) in Fairfax, VA.
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Mahindra USA Moves Ahead in Dealer Satisfaction

April 3, 2013 | Posted in Manufacturer News
Mahindra USA, the number one selling tractor brand in the world based on volume, rises to the number two spot in dealer satisfaction according to the North American Equipment Dealers Association (NAEDA) 2013 Dealer-Manufacturer Relations Survey. In the category of major tractor manufacturers, Mahindra shows significant improvement in overall dealer satisfaction moving up a position in the rankings. Mahindra USA captured the top spot in several categories: Communications with Management, Marketing & Advertising Support and Product Availability.
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NAEDA Announces 2013 Dealer's Choice Award Recipients

March 28, 2013 | Posted in Manufacturer News, Rural Lifestyle Market
The North American Equipment Dealers Association (NAEDA) has announced the recipients of its inaugural Dealer's Choice Award. The NAEDA Dealer's Choice Awards are determined from results of dealer evaluation data collected from the association's annual Dealer Manufacturer Relations Survey. The survey asks dealers to evaluate the companies whose products they sell in key areas correlated to a dealer's operational model.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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