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Dealer Profile: Mid-State Equipment

Fresh Ideas Bring Customers in the Door

Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.

By John Dobberstein posted on October 5, 2009 | Posted in Rural Lifestyle Market

Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.

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Rural Lifestyle Dealer

What Rural Lifestylers Want from You

Dealers Forecasting Revenue Growth for Rural Lifestyle Segment

Earning Loyalty From Multigenerational Homesteaders

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Ferris Introduces 10-Year Suspension Warranty

Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.

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