John Dobberstein

John Dobberstein

John Dobberstein is associate editor of Rural Lifestyle Dealer and Farm Equipment magazines. He is also managing editor of No-Till Farmer magazine and editor of the Dryland No-Tiller e-newsletter. He previously covered agriculture for the Tulsa World and worked for daily newspapers in Chicago, Milwaukee and St. Joseph, Mich. He graduated with a B.A. in journalism and political science from Central Michigan University.

ARTICLES

Season to Season: Building a Dealership’s Brand — Front to Back

Investing in a robust website and computer network is helping Zimmerer Kubota & Equipment improve its business intelligence and boost connections with its customer base.

Equipment dealerships are under more pressure than ever to maximize the electronic end of their business, as they work to turn customer inquiries into sales or find actionable trends within the sales data they collect.


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Season-to-Season: Zimmerer Kubota

Selling Opportunities with 'Buy Boards'

Many large, national entities have emerged that can serve as a lucrative link between equipment dealerships and government or non-profit customers.
If equipment dealers know where to look, there are number of cooperative-purchasing entities — some of them on a national scale — that can serve as a new source of purchase orders and equipment sales.
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Season to Season: Cracking the Municipal Code

Zimmerer Kubota & Equipment turns little known ‘buy boards’ into a valuable resource for increasing equipment sales and service revenue.
When open spaces in north Texas start “greening up” in March, employees at Zimmerer Kubota & Equipment know it’s time to get ready — and here are some strategies they use to meet seasonal challenges.
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Season To Season: Zimmerer Kubota

With 5 locations in and around Fort Worth, Texas, Zimmerer Kubota serves a diverse array of customer segments, including small farmers, construction, municipalities and commercial lawn and turf customers. Having the look of a multi-store, full-service dealer network from the various departments, to the inventory and delivery trucks, to the computer and phone system is important to principal Sam Zimmerer.
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