A dealer shares his experience as a customer, outlining a really bad car buying experience, and what he learned from it.

Customer journey mapping is a concept that builds on touchpoints, and organizes the customer journey through these touchpoints in a three-part approach: preservice, service, and postservice.

Great customer service may solve a problem, but not necessarily earn a repeat customer.

This webinar event looks at how to declutter your parts department. Management consultant Bob Clements will walk you through the basics of decluttering and building higher profits. [To view any of our webinar replays, you must be logged in with a free user account.]

Read stories from past Dealership of the Year recipients to help you learn from the best practices that help these outstanding dealers rise above. This elite group of dealers represent their brands well, deliver outstanding customer service, develop loyal long-term employees, and make a difference in their communities.

Download this FREE eGuide now and get “into the heads” of the diverse market of rural lifestylers to learn about the expectations they have of their dealers and their unique equipment needs.

Mahindra USA, the number one selling tractor in the world based on volume, is working with Mahindra dealers nationwide to offer customers the opportunity to experience the power of Mahindra tractors in a unique sales event. In response to customer requests, Mahindra is inviting customers to visit their local Mahindra dealerships during the Dealer Days Sales Event and learn all about Mahindra tractors, meet members of their community and get great deals in this first-ever program.