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From the Desk of Lynn Woolf

6 Ways to Teach a Good Work Ethic

By Lynn Marcinkowski Woolf posted on June 27, 2016 | Posted in Best Practices

In a recent Rural Lifestyle Dealer poll, nearly 30% of dealers said that a lack of work ethic is their number 1 employee concern. Here are 6 ways to a dealer can work to change that.

Kawasaki Adds Field Service Advisor Offices at its Four Regional Centers

July 22, 2015 | Posted in Manufacturer News

The goal of the new program is to facilitate closer contact between Kawasaki's technical personnel and dealers selling and servicing Kawasaki engines.

Briggs & Stratton Named Manufacturer of the Year by Equipment & Engine Training Council

June 16, 2015 | Posted in Manufacturer News

The EETC is a non-profit association made up of industry professionals, including manufacturers and dealers, that works to train and educate technicians in the outdoor power equipment industry.

Take the Lead: Training & Retaining Your Team

Create an induction plan to help them be successful.

By Monte Wyatt posted on January 13, 2015 | Posted in Best Practices

Create an induction plan to help them be successful.

Industry Q&A: Recurring Training Issues

January 13, 2015 | Posted in Best Practices

What recurring training issues do you face and how are you addressing them?

GIE EXPO 2014 Announces Educational Workshops

May 14, 2014 | Posted in Event Coverage

GIE+EXPO 2014 is set for Oct. 22-24 in Louisville, Ky., featuring the industry's largest tradeshow, an outdoor demonstration area, an exclusive preview day as well as learning opportunities for outdoor power equipment dealers.

ROHVA Calls for Side-by-Side Safety on Labor Day Weekend

August 28, 2013 | Posted in Manufacturer News, Safety Resources

The Recreational Off-Highway Vehicle Association is reminding ROV enthusiasts to drive safely and responsibly this Labor Day weekend.

Make Sure to Sell Safety

July 14, 2013 | Posted in Best Practices, Safety Resources

Your rural lifestyle visitors may have little or no experience in operating farm equipment. And while their knowledge of farming operations is limited, their desire is incredible. And they enter your store seeking answers from you the expert.

'Off-Season' Training Done Right Builds Team Confidence

By Lynn Marcinkowski Woolf posted on January 11, 2013 | Posted in Best Practices

A.A. Anderson, a third-generation Kubota dealership in Harvard, Ill., is celebrating its 75th year in business. Bill Anderson, grandson of founder Andy Anderson, now leads as dealership general manager.

STIHL iCademy Set to Reach One Million Tests Taken

November 5, 2012 | Posted in Manufacturer News

The award-winning STIHL iCademy Web-based learning program, which provides customized training for all registered STIHL dealer owners and their employees, is closing in on its one millionth test recorded. To celebrate this milestone, the company is presenting the STIHL iCademy Challenge "Train2Gain" Sweepstakes for STIHL dealers.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.