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[Video] Wickham Tractor: Integrating External & Internal Marketing

November 14, 2018 | Posted in Best Practices, Event Coverage
Taylor Albaugh is marketing director with Wickham Tractor, which has 5 locations and is based in Fort Morgan, Colo.. Rural Lifestyle Dealer caught up with Albaugh at the 2018 Dealership Minds Summit sponsored by Farm Equipment magazine. Albaugh comments on several marketing initiatives she is undertaking, including integrating internal and external marketing efforts.
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Dealership Minds Summit Updates

Hannah Ross of 4 Rivers Equipment to Present at the 2018 Dealership Minds Summit

The marketing manager in Greeley, Colo., to discuss content marketing, including how data and analytics drive content creation, at the 2018 Dealership Minds Summit.
March 6, 2018

The marketing manager in Greeley, Colo., to discuss content marketing, including how data and analytics drive content creation, at the 2018 Dealership Minds Summit.


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Dealership Minds Summit Updates

Tyler Musson of Washington Tractor to Present at the 2018 Dealership Minds Summit

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.
February 16, 2018

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.


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Dealership Minds Summit: Drivers of the Business: Financial Metrics for the Non-CPA

November 3, 2014 | Posted in Event Coverage
Mike Hedge, President/CEO of Birkey's Farm Stores, Champaign, Ill. (2007 Dealership of the Year), has often been referred to by his now-retired predecessor (Ron Birkey) as the "best financial mind in the farm equipment dealer industry." After prior experience in public accounting at a large multinational hotel chain, Hedge (a CPA) joined the dealer group as Chief Financial Officer and Treasurer in 1992. In January 2013, he was named president/CEO following a planned succession process.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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