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From the Desk of Lynn Woolf

Be an Owner, Not an Employee

By Lynn Marcinkowski Woolf posted on July 20, 2015 | Posted in Best Practices
Rural Lifestyle Dealer recently announced our new partnership with Bob Clements, who is recognized as the premier management consultant for outdoor power equipment, agriculture and power sports dealerships. We’re teaming up with Bob and his company, Bob Clements Intl., to provide real world and “must do” strategies for making your dealership more profitable.
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Lynn Woolf
From the Desk of Lynn Woolf

Could You Be Replaced?

By Lynn Marcinkowski Woolf posted on June 22, 2015 | Posted in Best Practices
The automotive market is a good one to watch for trends that might impact the rural lifestyle equipment market. Automotive dealers' wide customer base leads them to adopt marketing practices and technology earlier than equipment dealers. Consumers overall are spending an increasing amount of time online, so what's the auto industry doing to evolve its online strategies?
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Attracting Stellar Salespeople
From the Desk of Lynn Woolf

Attracting Stellar Salespeople

By Lynn Marcinkowski Woolf posted on June 8, 2015 | Posted in Best Practices
The selling season is here. Have you “stocked” your sales floor with top-notch salespeople to meet the increased traffic? Based on your responses to our 2015 Dealer Business Trends & Outlook survey, many of you say finding good employees is the issue you’re most concerned about. What steps are you taking to attract and retain good people?
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Lynn Woolf
From the Desk of Lynn Woolf

Making Price Almost Irrelevant

By Lynn Marcinkowski Woolf posted on May 18, 2015 | Posted in Best Practices
What if you could talk to a customer about purchasing new equipment and not ever mention price? Unfortunately, that will probably never happen, but there are lots of ways to make price secondary, says Jan Johnson of the Landmark Performance Group.
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Lynn Woolf
From the Desk of Lynn Woolf

Dare to Be Ranked By Your Customers

By Lynn Marcinkowski Woolf posted on May 4, 2015 | Posted in Dealership Marketing
There are so many customer surveys being released these days that it's easy to become indifferent to them. What do researchers really know about customer satisfaction? After all, they're not face-to-face with customers, they're not backed up in the shop and they're not battling for every last sale.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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