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Rural Lifestyle Dealer's Best of the Web: Oct. 10, 2023

October 10, 2023

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Monarch Tractor.

Treasure Coast AGRIPLEX Breaks Ground

August 30, 2022 | Posted in Product Innovations

Located in Indiantown, Fla., the AGRIPLEX will span over 80 acres and will support sustainable agriculture, food production, food safety, food advocacy and educational programs for children and their communities throughout Florida and from afar.

Center for Food Integrity & FMI Announce Return of Equity and Inclusion Digital Series

July 21, 2022

The first webinar in the series — Reimagining Agriculture: Initiatives to Advance Diversity, Equity and Inclusion — features a panel of agriculture leaders discussing what their organizations are doing to advance DEI in the workplace.

Annie’s Project Appoints 7 New Board Members

The new board will focus on implementing the organization’s strategic plan and expanding its reach nationwide.

January 6, 2022 | Posted in Niche Markets

Annie’s Project, a national non-profit educational program that empowers women in agriculture, announces the appointment of 7 people to its board of directors, bringing the total number of board members to 11, including Marji Alaniz, Carolyn Banks, secretary of the board, Shannon Dill, Cleophus “Cleo” Franklin, Jr., Barbara Rater, Dr. Dee Singh-Knights and Sam Schwoeppe.

Cleo Franklin Authors New Book on Leadership and Life Lessons from Parents

May 14, 2021 | Posted in Best Practices

Cleo Franklin, author of “Coffee with Cleo” and founder, president, and CEO of Franklin Strategic Solutions, will release his second book of leadership lessons titled “Lessons from our Mothers and Fathers.”

Turning Leads into Sales Requires a Process

Turning a lead into a sale starts with a sales process. The sales process ensures success every time.

July 20, 2020 | Posted in Best Practices, Dealership Marketing

Cleo Franklin of Franklin Strategic Solutions discusses improving the customer lead response time and making sure to track and monitor the sales process.

Cleo Franklin Publishes Book of Leadership Lessons

May 28, 2020 | Posted in Best Practices

The book’s foreword was written by Anand G. Mahindra, executive chairman of the Mahindra Group and executive chairman of Mahindra and Mahindra Ltd.

Hear from New Mahindra NA Marketing Vice President Jay Litsey

In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.

By Lynn Marcinkowski Woolf posted on June 19, 2018 | Posted in Manufacturer News

In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.

Mahindra's Expanded Lineup for 2018

November 30, 2017 | Posted in Product Innovations

Cleo Franklin, Mahindra North America's CMO/vice president of business development and strategic planning, highlights the company's expanded lineup including the new eMax subcompact tractor and its new Retriever utility vehicle.

Mahindra North America & Rush Limbaugh Honor Our Military

Fourth Annual Mahindra Military Salute Giveaway Recognizes Veteran’s Day

October 26, 2017 | Posted in Manufacturer News

All active and former military service members are eligible to enter to win a Mahindra 750S camo Flexhauler utility vehicle. Entries are being accepted for the utility vehicle giveaway through November 5 at 11:59 p.m.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.