Alan Foy, turf sales representative with A&M Green Power, shares lessons he has learned through his 35 years selling farm and rural lifestyle equipment.

Alan Foy, turf sales representative with A&M Green Power, talks about the typical rural lifestyle customer they see at one of their five locations in Pacific Junction, Iowa.

More than 44% of rural lifestyle dealers expect revenues to come in ahead of 2012 levels and only 10.2% forecast lower revenues.

You can receive each issue of Rural Lifestyle Dealer simply by confirming your involvement in the rural lifestyle equipment industry. The process takes just a few minutes to assure that you'll receive issues for the next year.

One characteristic that sets apart many rural lifestyle dealerships is the company culture and work ethic of the employees. Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about the company culture at Mid-State. Customer service comes in as the top priority for the company.

Bill Grundy, with Avant Tecno, caught up with us earlier this year to talk about dealer opportunities with Avant Tecno and their line of compact loaders which are new to the US.