The California Air Resources Board today announced the opening of a new funding category offered through its Clean Off-Road Equipment Voucher Incentive Project (CORE), which will make point-of-sale discount vouchers available for zero-emission professional landscape service equipment.

Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Rob Collins, sales manager, comments on the unique challenges the California farmer faces, such as air quality standards and labor issues.

The rebate program was a key element of California’s drought response. More than 46,000 applications were approved for a payout of $239 million.

The talk among dealerships this time of year is being prepared for the spring rush — assembling mowers, arranging indoor and outdoor displays, hiring staff, catching up on repairs and hosting open houses. The assumption is that because the calendar has flipped to April that customers are headed in to buy.

Pauley Equipment started as a rental business and that expertise influences retail strategies at its three Southern California locations. Read more about Pauley Equipment in the spring issue of Rural Lifestyle Dealer.

In an ongoing effort to better serve its authorized dealer network and grow its distribution, Hustler Turf announces that Power Trim Co. Inc. has been named the exclusive California Distributor for Hustler Turf Equipment. Power Trim will provide whole goods, accessories, parts, and customer service from their facility in Cypress, California.

A study performed out of UC Davis finds that some farmers subscribe to a broader definition to community-supported agriculture and that a whole new demographic is jumping in on the action.