Dealer News

SWA and CWEDA Members Vote to Merge

The joint membership of SouthWestern Assn. (SWA) and Canada West Equipment Dealers Assn. (CWEDA) have voted overwhelmingly in favor of moving forward with a merger of these two associations to form the new Western Equipment Dealers Assn. (WEDA).
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Lynn Woolf
From the Desk of Lynn Woolf

Why You Should Care About Ag Policy

When it comes to technology, there's a group of consumers referred to as "early adopters." This group is tuned into what's happening with their favorite technology and they are willing to test it and invest in it before it hits the mainstream.
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Lynn Woolf
From the Desk of Lynn Woolf

It's Now or Never

The spring selling season brings excitement back into the dealership. The optimism your customers feel about working on their properties rejuvenates your sales team and those quotas seem much more obtainable. However, your sales team, no matter how good they are, can't carry a dealership.
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Manufacturer Perspectives

Kioti Expects to Double Number of Dealers by 2018

Kioti acquired its largest number of new dealers in 2013 since becoming a direct distributor for the North American market and realized a sales growth of more than 10% last year. What's behind the growth and what's ahead for Kioti? Rick Snyder, vice president of sales and marketing for Daedong-USA, Kioti Tractor Division, shares background and a look ahead with Rural Lifestyle Dealer.
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From the Field: What if Service is Viewed as a Commodity?

Rural lifestyle equipment manufacturers selling in big box stores is becoming more common. However, that doesn't lessen the blow when it's one of your manufacturers entering the large retailer arena for the first time or expanding on what they already sell. No more is it just lesser quality equipment available at large retailers, but the same machines you sell.
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