The goal for myself and my organization is to help dealers get a jumpstart on their competitors by outplaying them in their markets. To that end, I challenged my team to share their thoughts on what might lie ahead for dealers based upon advances happening in other industries.
The service department is the backbone of the dealership and has a big impact on the experience customers have both with the dealership and with the products you carry. I want to guide you to the next level of success in your service department, starting with how your team can be more professional.
The service department is the backbone of the dealership and has a big impact on the experience customers have both with the dealership and with the products you carry. I want to guide you to the next level of success in your service department, starting with how your team can be more professional.
A dealership’s service department is the backbone of the organization. No other department in the dealership, be it parts, wholegoods or rental, will have more impact — positive or negative — on a customer. That’s why I am so passionate about making sure they are profitable for the dealership and deliver a “wow” experience for customers.
Evaluate how you’re communicating with your service department customers to eliminate frustration, including following the 24-hour rule, and introducing the concept of “triage.”
Evaluate how you’re communicating with your service department customers to eliminate frustration, including following the 24-hour rule, and incorporate the concept of “triage.”
Part 1 in this series looked at ways to improve the early stages of the check-in process. Let’s look at other ways to build efficiencies and improve customer experience throughout the entire workflow.
Checking in a customer’s equipment for service seems like a simple process. However, how it is done and the questions asked of the customer make all the difference in the speed of the repair and customer satisfaction.
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