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Dealer Success Academy

[Video] Operating a Dealership Debt-Free

Frank Fletcher, owner of Fletcher's Outdoor Power of Delmont, Pa., has a plan in place to be 70% free of floor plan financing in 2020 and 100% free by 2021. They've had to make some tough decisions, but are seeing the benefits. " Cash flow has improved hugely and debit risk is dropping," says Fletcher. Learn how the dealership is achieving this goal without limiting the growth the dealership and while preparing for the next generation of ownership.
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Dealer Success Academy

[Video] Sell More Vehicles by Paying Closer Attention to Website Customers

What if your dealership could sell many more vehicles to the same quantity of customers that already contact your dealership every month or year? Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.
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Dealer Success Academy

[Video] 3 Steps to Turn Leads into Sales

Every sale has 5 basic obstacles businesses must first overcome: No need, no money, no hurry, no desire & no trust," says sales coach Zig Ziglar. All businesses must understand that today's sales leads fuel tomorrow's sales — and mastering good selling is the difference between contending and winning. Learn how to improve your lead generation process with 3 simple steps, increasing your lead-to-sales conversion ratio through best practices that win.
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Dealer Success Academy

[Video] 5 Ways to Make More Money in Your Service Department

Have you ever looked at your service department as a necessary evil in your dealership? Your service department can be one of the most profitable areas of your dealership and critical to maintaining the balance of your dealership. Join Sara Hey, of Bob Clements Intl., as she walks you through 5 things you can do today to make more money in your service department.
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Dealer Success Academy

[Video] Managing Your Sales Team for Peak Performance

Sales managers have different management styles and each sales person has a different personality. Twenty-five-year sales management expert Ryan Dohrn will share 10 tips for overcoming differences, working together and achieving peak performance.
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Dealer Success Academy

[Video] Earn More Profits from Parts

“Parts are where the profits are and parts have always been the lifeblood of our business. It’s the biggest reason for us to be in the power equipment business,” says Dan Weingartz, owner of Weingartz, a 6-store dealership in Michigan.
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Dealer Success Academy

[Video] Elevate Your Approach to Employee Management

Employee management can be a complicated function with critical impact on your success. Jared Nielsen, chief human resources officer for Stotz Equipment, will share some of the dealership's success strategies for human resources, including how they recruit employees through their website and best practices for onboarding, training, reviews and more.
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Dealer Success Academy

[Video] Reach the Next Level of Success in Your Service Department

The service department is the backbone of the dealership and has a big impact on the experience customers have with the dealership and with the products you carry. Bob Clements, president of Bob Clements Intl., will guide you to the next level of success in your service department.
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