Marketing money is a precious commodity that we don’t want to waste. As you look at your marketing strategy for the upcoming year, it’s important to understand the cost of bringing a new customer into your dealership vs. the cost of motivating existing customers to purchase more to attain good profitable growth. Sara Hey of Bob Clements International discusses how to determine your Customer Acquisition Cost, Customer Lifetime Value and your Customer Profitability, as well as marketing strategies for your dealership. [To view any of our webinar replays, you must be logged in with a free user account.]

For dealers, the holiday weekend is a good transition to another selling season. Here's to a busy fall in your sales, parts and service departments.

A simple question across a property line, “Do you like this fence?” has led to an equipment purchasing partnership between large property owners Michael Woolf and Russ and Cynthia DeTrempe of Hartsburg, Mo.