Every 3 years since 2011, Ag Equipment Intelligence and Farm Equipment magazine have conducted a poll asking farmers why they would move away from their favorite brand of equipment.

For dealers who specialize in smaller equipment, the professional farmer who is categorized as “small” should also represent a fertile area for customer prospecting — because it’s huge.

The top viewed item this past month was the latest RLD webinar, available to watch as a replay, in which Bob Clements of Bob Clements International shared how to successfully negotiate and close the sale. Other top items included a "Fix My Problem" item regarding an owner who lacks the skills to move a dealership forward and dealer outlook based on compact tractor brand.

Mike Wiles, who is also a columnist and contributing writer for Rural Lifestyle Dealer, says the growth of the channel is not surprising considering the changing demographics of the average tractor buyer.

In the top viewed story this month, a dealer shares his experience as a customer, outlining a really bad car buying experience, and what he learned from it. Other top stories included news of new product releases and best practices to improve your dealership. 

The most viewed stories of the month include an article on what motivates employees, dealership branding and coverage of Bob Clements International's Management Boot Camp.